In 2021 - 2022, the Conscious Fashion Campaign led New York Fashion Week digital billboard activations to amplify women entrepreneurs driving sustainable fashion innovation. 20 global female founders were featured in 10 digital billboards at iconic New York City locations, including NASDAQ Times Square, Spring Studios and the United Nations, with additional high-visibility placement on the New York Subway and Metro-North train network, reaching 1.5 million people through 6,300 billboard plays and gaining recognition in Forbes, InStyle, and WWD.
With women reportedly receiving only 25%* of news features globally, the campaign aimed to increased media representation of women entrepreneurs leading the fashion sector towards a responsible future.
Supported by the Fashion Impact Fund, PVBLIC Foundation and the United Nations Office for Partnerships.
*Global Media Monitoring Project 2020 - 2021 Final Report
“For progress to be achieved it is critical to amplify the visibility of women entrepreneurs driving transformational fashion industry change. Advertising and media are powerful tools that shape societal beliefs and hold an important role in fairly representing women-led solutions that are transitioning the fashion industry to an equitable, inclusive, and regenerative sector.”
— Kerry Bannigan, Founder, Conscious Fashion Campaign
New York Fashion Week: February 2022 Honorees.
Abhilasha Bahuguna
Co-Founder
Looms of Ladakh
Ayesha Barenblat
Founder and CEO
Remake
Stephanie Benedetto
Co-Founder and CEO
Queen of Raw
Mariama Camara
Founder and CEO
MARIAMA FASHION PRODUCTION
Hilary Jochmans
Founder
PoliticallyInFashion
Anyango Mpinga
Founder
Free As A Human Foundation
Ngozi Okaro
Executive Director
Custom Collaborative
Cyndi Rhoades
Founder
Worn Again Technologies
Jessica Schreiber
Founder and CEO
FABSCRAP
Carry Somers and Orsola de Castro
Co-Founders
Fashion Revolution
Advisory Committee: Shawnte Brown, Stylist and Founder, Shop OTNT; Sheena Butler-Young, Correspondent, The Business of Fashion; Tricia Carey, Director of Global Business Development, Lenzing; Marsha Cooke Senior Vice President Global News and Special Projects, VICE NEWS; Laura Sophie Cox Celebrity and Editorial Fashion Stylist; Dominic-Madori Davis Reporter, Entrepreneurs Business Insider; Isabella Fish, News Editor, Drapers; Sophia Kianni, Founder & Youth Advisor, Climate Cardinals, United Nations Secretary-General's Youth Advisory Group on Climate Change; Sara Kozlowski, Vice President, Education and Sustainability Initiatives, CFDA; Sara Maino, Head of Vogue Talents, Conde Nast; Tracey Meyers, Market Editor, Strategic Content Development, WWD, Strategic Content Editor, Fairchild Media Group, WWD / Penske Media Corp; Thania Peck, Founder/ Sustainability Advisor Catcher in the Style; Lyn Slater, Content Creator, Accidental Icon; Bandana Tewari, Fashion Journalist and Sustainability Activist and Bunny Yan, Fashion Edutainer, Left Side of Fashion.
New York Fashion Week: September 2022 Honorees.
Teju Adisa-Farrar
Environmental Equity Consultant and Independent Researcher
Alissa Baier-Lentz
Co-Founder and COO
Kintra Fibers
Tamburai Chirume
Co-Founder
The African Academy of Fashion by ONEOFEACH
Victoria Jenkins
Founder and CEO
Unhidden
Rebecca van Bergen
Founder
Nest
Nancy Volpe Beringer
Founder and Designer
The Vault by Volpe Beringer
Sophia Wang
Co-Founder
MycoWorks
Advisory Committee: Paloma Costa, Member, United Nations Secretary-General's Youth Advisory Group on Climate Change; Noëlla Coursaris Musunka, Founder and CEO, Malaika; Tara Donaldson, Executive Editor, WWD; Julia Gall, Freelance Fashion Stylist, Writer and Consultant; Mary Gehlhar, Fashion Educator and Author, The Fashion Designer Survival Guide; Femi Oke, Senior Host and Journalist, Al Jazeera; Fernanda Simon, Sustainability Editor, Vogue Brazil and Director, Fashion Revolution Brazil and Ariana Stolarz, Managing Director, Global Sustainability Lead x Product Innovation, Accenture.